01 / Selected Work
A selection of work across ground-up developments, construction firms and the partners that surround them.
Mixed-Use Development · 2025
Led marketing, branding, event production and PR for a sculptural mixed-use tower pairing ground-floor retail with residences above. Built the visual identity, launch campaign and press strategy from naming through ribbon-cutting.
Mixed-Use Development · 2024
End-to-end marketing leadership for a mixed-use development anchored by a signature angular pavilion. Owned brand system, launch event, broker programming and the trade-press rollout.
Senior Living Community · 2025
Marketing leadership for an expanding senior living campus, spanning brand positioning, community storytelling, press strategy and on-site events that introduced new residences to the surrounding neighborhood.
Brand System · 2024
A modular identity for a vertically-integrated developer covering acquisitions, construction and asset management.
Groundbreaking · 2025
Groundbreaking event production and launch storytelling for a new Miami Trace facility, pairing on-site ceremony, photography and trade-press outreach to introduce the project to the community.
Activation · 2024
Quarterly invite-only salon for top-producing brokers, designed as a partnership channel for three sister developments.